CFO of Facebook informed to the media and shareholders that the earnings of company from ad sale might come down in 2017 as the company is shortening the number of ads it can put on the facebook page front.
Facebook witnessed growth in its earning in the September by around 59% compared to last year. This revenue growth was more from putting ads on the pages. The company is now finding different platforms to put ads and earn money.
Services like facebook Messenger, WatsApp, Instagram are anticipated to replace the FB pages and monetize business and users transactions.
Instagram has recently reached the mark of 500 million users and has already started fueling its advertising business.