Despite of the ideation and innovation that has arisen in recent technology, there are online companies like Amazon, Google, Apple, which have their software and hardware intruding into each other’s hardware and software matrices. Lately, Amazon declined the market of selling streaming media players that belonged to Apple and Google. Now, this had an obvious reason. Amazon has started to make its own streaming devices and has disagreed to sell others’ video streaming via its market.
This move by Amazon was soon criticized by several for being irrational and also getting in a certain ‘power gross’. Also, it was predicted that this use of regulatory scrutiny made Amazon put his retail power over Amazon rivals.
Yet, Amazon made a clear statement after this vent which said that,
”Over the last three years, Prime Video has become an important part of Prime. It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion. Roku, Xbox, PlayStation and Fire TV are excellent choices.”
Amazon has made it clear that it won’t sell any of the video devices that do not support the Prime video. By cutting down the sale of Chromecast and Apple product, there are predictions that this could get nasty for the two companies, as they would lose a major set of people who use Amazon extensively.
Amazon has stopped the sale of certain products before just because the seller didn’t care for the quality or the users had a lot of complaints. Yet, this would be the first time when Amazon went out of the way to remove Apple and Google just because it realized that it had severe competition and it would not benefit from those services. Several others complained about how Amazon has deviated away from its customary focus of being consumer drive, but this is clearly not a customer benefitting idea.
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