Asus is the latest international smartphone manufacturing company that is going to join the ‘Make in India’ initiative. It is an initiative of the Indian Government to encourage Multinational and domestic companies to manufacture their products in India. The Taiwanese company has announced that it will start the local manufacturing of smartphones in Sri City, Andhra Pradesh in India.
Asus has entered into a partnership with Foxconn, the popular contract manufacturer, to create the smartphones within the country. Chinese smartphone maker Xiaomi has already teamed up with Foxconn to create smartphones at the Sri town plant in Andhra Pradesh. Asus can kick-start its producing operations with Zenfone 2 Laser which can before long be followed by ZenFone Go. The company aims to manufacture 150,000 smartphones per month by the end of the current financial year, which will account for almost 80% of sales in India.
“India offers us a huge opportunity. We are excited to announce our local manufacturing facility that will cater to the growing demands of the market. The Indian government’s focus on ‘Make in India’ has opened a plethora of opportunities for international companies. It is an opportune time to make the announcement as it will enable us to bring our cutting edge products to consumers who are looking for features and design sensibilities of a high-end smartphone at an economic price. We are aggressively targeting the Indian market. We aim to achieve 5% market share in the country by next year and empower all our customers with luxury”, said Peter Chang, Regional Head at Asus.