Kombucha is fermented tea which is produce using sugar with the microbial culture like yeast, bacteria, mold and sometimes fruit juice and other flavors. After fermentation, kombucha is carbonated and integrated with amino acids, vinegar, antioxidants, and vitamins. It can be added with numerous essences to add different tastes to the drink. Citrus, herb and spice, berries, apple, coconut, mangoes, flowers and others are the different essences of kombucha. Kombucha is used in medicine and drugs.
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The kombucha market is mainly driven by the rising health awareness, increasing consumer disposable income and changing lifestyle. Increasing demand for natural, fortified and healthy food & beverages and rising consumption of alcoholic beverages are some of the factors that support the demand for kombucha. Increasing incidences of chronic diseases like diabetes, high blood pressure, cancer, and osteoporosis are another key factor to drive the kombucha market. Kombucha is a health drink and of the fastest-growing segments in the efficient beverages market., Thus, the market for this beverage is expected to witness high growth in the next few years. Microbial sourcing and nonsterile packaging of the product are expected to be major restraints of kombucha market.
This report provides detailed analysis and forecast of the kombucha market on a global and regional level. The report includes the detailed competitive landscape of the global kombucha market and an analysis of Porter’s five forces model for the kombucha market has also been included. It includes company market share analysis, the product portfolio of the major industry participants. The report provides detailed segmentation of the kombucha market based on type, flavor and region segment.
Based on the different type, kombucha market is segmented as yeast, bacteria, and mold. Major flavor covered in this report include herbs & spices, berries, apple, coconut & mangoes, citrus, flowers, and others.
Key regional segments analyzed in this study include North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa with its further bifurcation into major countries including U.S., Germany, France, UK, China, Japan, India, and Brazil. This segmentation includes demand for kombucha-based on individual applications in all the regions and countries. In 2014, North America was dominated Kombucha market in terms of revenue.
Asia Pacific and Europe are growing at a moderate rate due to increasing health awareness among people and increasing initiatives undertaken by the government.
The report covers detailed competitive outlook including company profiles of the key participants operating in the global market. Key players profiled in the report include Live Soda Kombucha, Makana Beverages Inc., Mesilla Kombucha, Red Bull Gmbh, Kosmic Kombucha, Kevita, Inc., Millennium Products, Inc., Reed’s, Inc. and GT’s Kombucha.
This report segments the global kombucha market as follows:
Kombucha Market: Type Segment Analysis
Kombucha Market: Flavor Segment Analysis
- Herbs & Spices
- Coconut & Mangoes
Kombucha Market: Regional Segment Analysis
- North America
- Asia Pacific
- Latin America
- The Middle East And Africa
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