Bread is a fermented staple food and made using yeast, wheat flour, oils and water. Bread is extensively consumed food all over the world. Bread comes in various forms, shapes and flavors and can be prepared using several methods. Baking is the process in which the food is baked using prolonged heat with the radiation and convection technology. Baked food is the end product that uses several baking technique. Bread, cake base, cookies and many others are some of the most prominent products obtained from baking process.
Bread is widely consumed due to easy availability and cost effectiveness compared to other food products. Rapidly growing population along with increase in demand for food is the major driver for the bread and beaked product market. Increased hectic lifestyle with dual income spurs the demand for fast food market which in turn supports the growth of bread sand baked products market. Escalating food chain industry and increasing disposable income further fuels the growth of the market. However, limited shelf life of the baked products couple with health concern population may curb the growth of the market. Use of refined flour and high fats may impede the demand of the products in the market. Nevertheless, ongoing research and development for introduction of gluten free bread with high nutrition is likely to offer ample opportunities to the bread and baked product market. Moreover, rising demand from the emerging countries owing to increasing attraction for the fast and processed food prompt demand for the bread and baked products market in the forecast period.
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The report provides a comprehensive view on the bread and baked food market we have included a detailed value chain analysis. To understand the competitive landscape in the market, an analysis of Porter’s Five Forces model for the bread and baked food market has also been included. The study encompasses a market attractiveness analysis, wherein product segments are benchmarked based on their market size, growth rate and general attractiveness. The report also analyzes several driving and restraining factors and their impact on the market during the forecast period.
The bread and baked product market can be segmented on the basis of type. The bread consists of two major types that are white bread, brown bread and others. White bread was considered to be the highly consumed bread across the globe. However, health conscious generation is preferring brown bread. This factor is expected to stimulate the growth of brown bread market in the coming years.
There are numerous baked products available in the market among those the key products are pastries, cereals, pies, cakes, cookies, biscuits, scones and other types. Pastries are the dominating segment excluding the bread due to changing preference of food by the youngsters and children. Biscuits, cereals are the products growing with faster pace.
North America followed by Europe dominated the market in 2015, owing to high consumption of bread, cereals, cookies and pastries. Reluctance from the working people for cooking on daily basis is the major factor growing demand in this region. Asia Pacific is considered to be the fastest growing market for the bread and baked products. This is mainly contributed to the rising disposable and dual income. Latin America is anticipated to experience sustainable growth for the market owing to increasing demand for fast food items. Middle East and Africa is projected to grow at decent rate due to abundant presence of raw materials and high population base.
Britannia Industries Ltd, BEMA, Grupo Bimbo, Nielsen, Nestle Chile, Baker Perkins, Rich Products Corporation and ACH Food Companies, Inc among others are some of the leading players in the bread and baked food market.
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