The Aditya Birla group Idea Cellular has decreased the tariff of 3G and 4G data by almost 50% for night surfing. This has all been done to take an edge from the competitor Airtel and also expand the customer base for Reliance Jio Launch.
The company announced “The offering from Idea is exclusively for the night surfers, who shall be able to save up to 50% of the cost. Idea has also announced the day and night twin pack, which will be offering 30% of discount to the customers in comparison to the existing data packs which they are using.”
With this new data pack, customers shall be able to avail 1 GB of night data at just Rs 125 per month, which will enable then save 50% of the normal cost. Even the day and night twin pack launched can be availed at just Rs. 115 for 500 MB per month which can be extended up to 40 GB.
Mr. Shashi Shankar, chief marketing officer of Idea cellular said, “Majority of the working customers of Idea does access to their internet at night. Considering the trend, the company has come forth with the unique and special night packs which will make accessing internet an affordable and convenient option for the users.” We have hopes that subscribers will be able to make good benefit out of this initiative and would be able to make good use of internet without having to worry about huge costs attached with it.
The twin pack is available for the all India subscribers who are having access to 3G and 4G circles. Idea also continues to keep its focus on adding value to services provided to customers which makes it India’s third largest mobile operator having 175 million of users and it also ranks the top 6 country operators in the world.