It seems Flipkart is in full swing to tap every opportunity that it finds can be useful for the business perspectives. It recent funding will no doubt elevate their valuation in market but will also enhance the capabilities that it has to change the shopping culture of the India.
Smartphones has been one of most viewed categories on the website due to its quality of providing exclusive handset through its platform. The recent partnership made by the Indian e-commerce giant was with the renowned smartphone maker Micromax. The joint venture among the two companies is based on the aim to develop mid-range smartphone to knock the opportunities of the mid-range segment market.
As per the information, Flipkart and Micromax are jointly functioning to develop a range of smartphone called Evok. It will be the only device that will be in the market under this brand. The projected launching of these phones is in next week probably. The price of the phones introduced under the Evok will range between Rs 6,000 to Rs 12,000.
Chief Marketing Officer of Micromax– Shubhajit Sen said the agreement is signed based on the long term agreement, in which the smartphones will be developed with joint efforts of both the companies that will be depending on customer interpretation and approach.
This joint venture might come with some handsome benefits for both the organizations. To be more precise Micromax is keenly looking to enlarge its online presence on the other side the e-commerce giant wants to trade more phones in tier 2 and 3 markets.
The struggle of the Micromax in Indian market can be easily identified these days. The name of Micromax has also been dropped out of the top 5 selling smartphone list. The Indian phone maker needs a kick start again to gain on the market graph. So this type will probably uplift the phone maker from the position where it halts right now.
Previously Micromax had also introduced its flagship phone that had dual-camera named as Dual 5 with a premium mid-range price at 24,999. The phone got great response from the consumers and it was exclusively sold on Flipkart only.